You can now access the new GPT Image 1.5 profile in ChatGPT and via the API. This update brings faster image generation, sharper edits, and stronger adherence to your instructions. If you work with product catalogs, branding, or marketing visuals, this is a game changer for your workflow.
GPT Image 1.5 is OpenAI’s upgraded image model. It emphasizes speed, detail retention, and better text rendering. You get up to 4× faster generation, more reliable edits that keep lighting, composition, and likeness intact, and improved handling of dense text. The experience applies across ChatGPT and the API, with branding-friendly outputs and strong logo preservation.
This version introduces a dedicated Images experience in the ChatGPT sidebar. You can explore presets, apply trending prompts, and reuse your likeness in future images. For marketing teams, this means faster mockups, catalogs from a single source image, and consistent visuals across channels.
Upload a single likeness to reuse your appearance in future creations. This helps maintain a personal or brand look across multiple images without starting from scratch each time.
GPT Image 1.5 follows instructions more reliably, enabling practical edits and creative transformations. It handles denser, smaller text better and preserves logos and key visuals more accurately for branding and ecommerce workflows.
The update brings better rendering for small faces and natural-looking outputs. It acknowledges there will still be room for improvement in future iterations. Use cases include editing, creative transformations, and quick concept-to-production pipelines.
GPT Image 1.5 is available in ChatGPT for all users, with API access rolling out globally. The API delivers the same improvements, with 20% lower input/output costs than GPT Image 1.0. This makes it practical for full product catalogs from a single base image.
Industry partners note that GPT Image 1.5 delivers high fidelity and strong prompt adherence, enabling faster concept-to-production workflows. Wix, among others, highlights its suitability for branding and marketing assets.
The page includes prompts and examples to illustrate capabilities. Use this content to guide your own prompts and compare results as you adopt GPT Image 1.5 in your projects.
The model rolls out across ChatGPT and API users today and works across models without needing a model switch. The prior ChatGPT Images version remains available as a custom GPT in your toolkit.
GPT Image 1.5 is OpenAI’s upgraded image model that speeds up generation, improves edits, and preserves key visuals and logos for branding and ecommerce.
It can render images up to 4× faster than previous versions, enabling quicker iterations and faster concept-to-production work.
You can add, subtract, blend, transpose, and make creative changes while keeping lighting, composition, and likeness intact.
Yes. Upload one likeness once and reuse it across future creations.
Yes. The API provides the same improvements, including stronger logo preservation and lower costs.
GPT Image 1.5 handles dense and small text more reliably, producing cleaner, more legible results.
The new Images experience is available in ChatGPT for all users now, with Business/Enterprise access forthcoming. API access is rolling out globally.
Inputs and outputs are 20% cheaper in GPT Image 1.5 versus GPT Image 1.0, making workflows more affordable for large catalogs.
Branding, marketing, ecommerce, and product catalogs benefit most due to faster production and better visual fidelity.
GPT Image 1.5 marks a meaningful step forward in creating high-fidelity images quickly. With faster generation, improved edits, and better text rendering, you can move from concept to production faster while keeping your brand visuals intact.
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